DC Comics' "Be a Hero, Read a Book" Campaign

DC’s “Be a Hero, Read a Book” campaign will promote graphic novels across libraries and schools nationwide by providing librarians with DC Super Hero-themed materials, resources and activities. The campaign will bring awareness to DC titles, particularly upcoming DC Zoom and DC Ink books, and encourage kids to read graphic novels.

As part of the program, DC will debut new, custom artwork every month that will be featured on various promotional materials such as posters, bookmarks, and stickers, among other items, that librarians can display in their libraries and/or pass out to students and patrons. Each art piece will depict an iconic DC character reading a DC Zoom (middle grade) or DC Ink (YA) graphic novel. The first piece of promotional art debuting in January 2019 is by acclaimed artist Francis Manapul and features Batman reading Ridley Pearson and Ile Gonzalez’s upcoming DC Zoom graphic novel, Super Sons: The PolarShield Project, which hit shelves April 2, 2019.

“Be a Hero, Read a Book” will also be a key component of DC’s participation in Booklist’s first annual “Graphic Novels in Libraries Month” slated for July 2019. The month-long program organized by Booklist encourages librarians to host events and promote reading graphic novels at their libraries in July. Participating libraries have the opportunity to receive DC graphic novels and comics, and “Be a Hero, Read a Book” promotional materials to use at their events.

Click here to request your DC event kit for July’s Graphic Novels in Libraries Month!

[Article contents originally published on DC Comics "Resources for Educators & Libraries" Blog]

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