This Retro Cover Of The Week is a Super example of lenticular motion: Superman Forever #1 (1998)

Superman Forever #1, 1998, DC Comics, Cover by Alex Ross.

The POP Retro Cover Of The Week continues its examination and celebration of iconic comic covers from the 1970s through the 2000s, this week returning to the Nineties, the decade of untold gimmick covers and the explosive speculation market that nearly destroyed the comic industry.

During the decade even DC got in on the cover gimmick craze. In 1998, one of the most impressive was a lenticular motion cover to Superman Forever #1 by Alex Ross.

Ross had made his mark on the comics industry earlier in the decade with his landmark work on Marvels and Kingdom Come, where his love for Superman was obvious.

The seven paintings used to create the motion effect

Ross produced a series of beautiful paintings that were translated into a complex and very large lenticular image that was glued to the cardstock cover. When moved at the appropriate angle, it appeared that Clark Kent was taking off his glasses, then ripping open his shirt, and leaping off the page. The only thing missing is an audio chip with Bud Collyer’s voice saying, “This looks like a job for… SUPERMAN!” To watch a video of the lenticular effect in action, click here.

One of Ross' photorealistic paintings used for the cover of Superman Forever #1

To own this innovative and effective POP Retro Cover Of The Week, you had to shell out $5.95, but if you were a Superman or Alex Ross fan like me, it was well worth it!

Next week: A cover from the 2000s!

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